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About us

The UK's official supplier of Unnatural Flooring rugs

From the beginning

For over 10 years Practical Rugs have offered beautiful, natural looking rugs that offer exceptional performance and practicality. 


Fed up with replacing stained and worn out sisal and frustrated by the impracticality of traditional rugs, we decided to create a home for alternative materials that offer all style, comfort and warmth of a natural material but can stand up to the trials of life in a busy domestic or commercial setting.


It didn't take us long to identify The Unnatural Flooring Company as the perfect fit for our vision. Established in 2005, the Unnatural Flooring Company are the UK’s leading supplier of practical, textured and interesting flooring. Working together, we make practical rugs designed for indoor and outdoor use using the same hard-wearing, easy to clean and great looking materials that make up their flooring ranges. 

Incredible credentials

Our rugs offer a huge variety of features that make them the perfect alternative to wool, sisal or seagrass. We have options for indoor and outdoors as well as salt and chlorine resistant rugs that are perfect for coastal homes, businesses and hotels. All of our rugs are incredibly easy to clean and stain resistant, they're UV stable and feature Polypropylene bindings that look like cotton but are designed to stand up to heavy wear and exposure to the elements.


All of our rugs come in standard sizes and colour combinations with a choice of bindings, but if you’re looking for something bespoke; please don’t hesitate to contact us and we’ll try our best to accommodate your needs.

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