About us
Practical from the start
Tired of the endless cycle of replacing stained and worn-out sisal, and disillusioned by the impracticality of traditional rugs, we embarked on a mission to curate a collection of alternative materials that embody both the elegance and resilience demanded by modern living—whether in homes bustling with activity or high-traffic commercial spaces.
Our quest led us to Unnatural Flooring, a trailblazer in the realm of innovative flooring solutions since 2005. Renowned as the premier supplier in the UK for practical, textured, and captivating flooring options, Unnatural Flooring perfectly aligns with our vision of offering unrivaled quality and style.
Incredible credentials
Unnatural Flooring rugs offer a huge variety of features that make them the perfect alternative to wool, sisal or seagrass. Designed for indoor and outdoor use, using the same hard-wearing, easy to clean and great looking materials that make up their best-selling flooring ranges.Â
As well as standard domestic and commercial settings, we make salt and chlorine resistant rugs that are perfect for coastal homes, businesses and hotels. All of our rugs are incredibly easy to clean and stain resistant, they're UV stable and feature Polypropylene binding that look like cotton but are designed to stand up to heavy wear and exposure to the elements.